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Enjoying life with effortless style

We are Maria and Veronica, two lifelong friends living in Miami, sharing a deep passion for simplicity, quality, and comfort. Our brand, IARA, is inspired by the easy, breezy island lifestyle of the place we’re lucky enough to call home. We design our clothes to be simple and to make you feel extraordinary. Think of them as your perfect essentials made from the softest, silky and breathable 100% Pima Cotton, ideal for travel, weekend getaways, and everyday life.

For us, simplicity is all about clean lines, neutral colors, and timeless styles. Quality is at the heart of everything we do, so we meticulously craft each piece in Peru using 100% hand-harvested Pima Cotton. This ensures our basics feel incredibly soft, always look new, and last through many washes. Comfort is essential, which is why our clothes are designed to let you move freely and feel at ease at every moment. IARA isn’t just a brand; it’s a lifestyle that celebrates the beauty of effortless living and the joy of always feeling truly comfortable.

We are Iara

Timeless apparel that is simple and feels extraordinary.